Copywriting and Marketing Services
(AWAI-Certified by those top in their field.)
• Newsletters! (We'll take care of the entire process for your regular monthly newsletter!)
• White Papers (research and copywriting)
• SEO Content for your website
• SEO “Magnet” to attract more organic traffic (from search engines) (Ask us about this!)
"Sales Enablement" (I prefer the term "Empowerment," but I didn't originate it)
• We can write the following for your sales team:
• Emails—including “cold” emails, follow-up emails
• Call Scripts (cold call scripts)
• “Battle Cards”
• Sales Decks
Also:
• Case Studies, Blogs
• Documentation (User Manuals, other types)
• Website Auditing, UX (User Experience)
There are certain principles of marketing. Some are based on the latest phychological research, others are grounded in age-old wisdom that's handed down by the best marketors. Once you understand them, you can put them to use!
We are happy to advise or inform you on any part.
• We’ll show you how to build your ideal customer persona (avatar, profile).
o Your marketing efforts are wasted if you don’t have this.
• We can help you create/construct your product’s “narrative.”
o You’ve got to “get your story out there!”
A story (narrative) is an excellent marketing approach; that's how our minds work. A story can give you some impact on your clients’ needs and desires, and therefore their purchases.
• Help connecting the dots to make your business more profitable.
o Customers won’t know how to find you if they don’t know who you are!
• How to execute a winning social media campaign.
o Social media is about making connections—as long as you understand that, you can have a successful promotion.