About Jeff P. Jackson

Renaissance Copywriting & Consulting

The Renaissance Copywriter

Founder, ITG Business Solutions, LLC (1996)

AWAI Verified -- by those top in their field!

I've often been called "A True Renaissance Man"

I specialize in helping Health and Wellness businesses distinguish themselves from their competition, and to help them operate efficiently and scale profitably

Problem Solver at Heart

I'm originally from Atlanta, GA. The reason I'm called a true Renaissance Man is because I've been blessed with many talents. I see the world as an an artist and as an engineer. I have developed a vast library of skills & abilities, and a wide yet deep breadth of knowledge. Plus I've always been perseverant, and I lead by example, so I believe that's why I've earned so many accomplishments and awards.
And, that's why, over the years, I've been able to offer so many varied services to others, from artistic ventures to technical analysis and solutions.
Nowadays, however, I am focused on medical ghostwriting, specifically to help those in the Health and Wellness industry. Of course, I utilize AI to accomplish many of those tasks, because...why not?

At the heart of it all, what I do best is solve problems. I do that by immersing myself to get a good assessment of how a business is actually working, with an eye on the "bottom line." I compare that to what it needs--that which makes a business successful. Then I use my laser focus to determine what factors are bottlenecks, standing in the way of success.

These factors are often not obvious, even to the business owner or CEO. Often what I reveal to an owner or CEO is a revelation to them. But--once revealed, the problems become obvious. The next step is an innovative solution.

You see, I learned very early in life the value of self-discipline. While others may have railed against it, I saw it as an asset, and embraced it.
I can say, without any hesitancy, that my whole life has revolved around developing that self-discipline, resiliency, and perseverance that makes me "me."
I truly believe that accounts for my life being so blessed and fulfilling.

How I Serve You

At this point in time, I've chosen to specialize in a core of essential tactics (services I offer) that support a strategy of owning your list of customers. I've identified this strategy as being essential, and especially in need right now, when so many are depending on social media "followers" (which is equivalent to renting your list, at best). OWNing your list is THE most important factor to growing an online presence to the point where your customer base is large enough for your business to be "stable" and lucrative, and to ultimately scale properly.
All the other tactics (services) I offer are built to support that goal.
But, in order to build your list, you first need to build trust and authority, so my services are also designed to accomplish that.

In the end, I leave you with a list of accomplished goals, and various assets, like a library of "evergreen" topics that have proven themselvew to be successful, and various articles and emails that I have written & published on your behalf, that you can re-use over and over. You can "re-purpose" them anytime.

I still reserves time and energy to provide other services where needed. Variety is essential for creativity to flourish!

Background & Expertise

40+ years of professional experience with deep expertise in diverse areas of industry

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Education & Medical Research

Jeff earned a BS in Biology and Psychology with emphasis in Chemistry, Cell Biology and Physiology, and completed Graduate studies and research in Medicine and Neuroscience at Emory University in Atlanta. He spent 12 years performing Medical research.

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Systems Engineering

After discovering a talent for solving technical hurdles, he transitioned to systems engineer and integrator. He moved from medical research to business applications, relied upon for decades to solve problems ranging from technical "speed bumps" to overall process redesign.

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Emergency Response

Jeff has earned technical certifications as an EMT and a diploma in Network Engineering. He also earned an Extra-Class FCC License as an Amateur Radio Operator with specialty training in Emergency Communications. He put his Engineering and RF communications expertise to use volunteering for Emergency Management and law Enforcement organizations for several years. After earning more credentials in Emergency Management, Jeff spent 25+ years volunteering his technical and leadership skills to civil and military emergency response agencies, earning the Humanitarian Award three times, and many other official commendations and awards.

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Writing & Communication

Jeff joined AWAI and continues learning from top professionals.
He has taken "self-study" courses, as well as courses taught by those who are top in their field, getting "AWAI Verified" in "White Papers," "Sales Enablement," "SEO Content Writing" and "Strategic Marketing Partner." Over his lifetime, he has written everything from corporate policies to cartoon strips, published in scientific journals, college textbooks, industry journals, and professional magazines. He is also a member of the Professional Writers Alliance.


Prof Writers Alliance Logo
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Overcoming Obstacles

Jeff was diagnosed with a painful inflammatory autoimmune musculoskeletal disease in high school. He had always been an athlete, so he continued in that vein, struggling against the disease.
He didn't let the morning stiffness limit his activities, he continued leading an active life in extreme sports.

Around 10 years later, he started having daily pain, and early in 1980, the pain started waking him up in the middle of the night, after only 2 hours of sleep.
He was in college at this point. A full-time student, working a full-time job.

He had to start limiting some of his more extreme activities, and to find new hobbies. Over the years, no matter what he has tried, this pattern has continued.

Jeff learned how to manage these "obstacles." His whole adult life, he has had daily, incapacitating pain, growing worse every year, and only getting 2 hours of sleep per night.
Jeff always had more energy than others, but in his 40s, he noticed it started draining his energy. As the disease has progressed, he has more pain, too--continuing on a daily basis. Now it has been over 45 years, and he still only gets 2 hours sleep per night. And he still finds himself having to limit his activities.

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Overcoming Obstacles (cont'd)

However, most people, even colleagues and friends, have not even known about Jeff's life of pain and lack of sleep. He has always had the philospohy that it is "his burden to carry," and that everyone else has their own "burden," which might seem insurmountable to THEM. He continues to have his upbeat, optimistic and open-minded personality, bringing joy to those around him. He is described as "affable" by those who know (or even simply meet) him, and he has decided to teach others how to enjoy their lives more by overcoming any obstacles that might block their fulfillment.

To that end, he publishes 2 blogs on Substack:
The first is "Jeffro's Wellness Insights" found here to teach people how to change their outlook, so as to see the opportunities around them that they are otherwise missing, that could help hem have a more fulfilling life.
The second is called "Brain Engage," and is here which teaches people to gain control of the subconscious and unconscious minds, to be successful at anything they desire!

Skills & Creative Pursuits

Technical Translation

Jeff excels at translating "techno-speak" concepts into "regular, everyday knowledge and terminology" that anyone can understand. Because of his humorous anecdotes and encouraging, positive approach, he's often asked to speak to various groups.

Creative Arts

As an artist, Jeff used to draw entirely freehand, but now utilizes computer programs and even AI to create images. He enjoys writing and playing music, especially on his guitars, plus painting and sculpture when inspiration hits.

Photography

Photography is a lifelong pursuit that he got from his dad, a professional Photographer. He has even sold prints of some of his photos over the years.
He is an FAA Licensed drone pilot, and has used this skill to serve survivors of a hurricane and the US Army Corps of Engineers.

Electronics & Automation

Jeff enjoys developing designs in electronics, often with analog sensors and microcontrollers, especially in automation and robotics fields. He started this in 1985 while in medical research, automating experiments and building specialized amplifiers for biosignals.

Personal Life

I currently reside in South Carolina with my wife, Brenda. I like to call myself a musician, and I enjoy expressing myself with my guitar whenever possible. As an FCC licensed Extra-class Amateur Radio Operator (AI4RV), I also volunteer my knowledge, skills and abilities when needed.

Over the years, I've had many hobbies, from backpacking to SCUBA, jumping from tree to tree (like a squirrel), and all manner of crafts. I have to limit myself now to more sedentary activities. But I enjoy time with family and friends. I always enjoy the company of my critters, too. Especially our cats, and previosly our bird, Tiki (RIP). When space is available, we'll have some dogs again.

Meet Jeff Jackson

Jeff receiving Awards from the Medical Reserve Corps

Jeff receiving awards from Medical Rserve Corps

Jeff with two of his critters

Jeff with bird and baby squirell

Casual Photo by spouse, Brenda

Casual Photo by Brenda